What it Is
You know how tough it is to get customers to respond to e-mails these days. They’re burnt out after years of being deluged with generic e-mail messages and offers. In fact, research shows that non-relevant mailings are the top reason people unsubscribe. But the right customer relationship management (CRM) tool can help.
With CRM Enterprise E-mail Advisor, you can:
- Increase your e-mail click-through rates by as much as 50%.
- Take e-mail personalization to the next level.
- Deliver more relevant offers to your customers, so they keep coming back for more.
- Automate e-mail creation, simplifying the marketing process.
- Grow your revenue.
That’s what you get with CRM Enterprise E-mail Advisor—a proven solution that delivers timely, relevant offers to your customers.
You can:
- Continuously learn from every e-mail interaction. Discover which customer characteristics most influence offer acceptance, and automatically adjust targeting for all subsequent e-mails and e-mail openings.
- Determine what works and what doesn't. View offer displays and customer responses at the moment they take place to find out which offers perform best.
- Rely less on static customer segmentation. Find the audience for niche offers, as well as broadly popular offers, without having to manually segment e-mail recipients.
- Apply different models to different situations. Choose from targeted offers, absolute best performers, static offers, and offers with impression limits.
The end result? You'll simplify the marketing process, improve customer relationships, and make more money.
